RUFE was created by skiers and snowboarders who spend real time in the mountains. We know the conditions, the long days, and the expectations that come with riding in all weather and terrain.

Over the years, winter sports gear has become unnecessarily expensive. Prices keep going up, while performance often stays the same. We started RUFE to change that by building gear that delivers what matters, without the inflated price tag.

Founded by two riders from the United States and Germany, RUFE combines different riding cultures with the same mindset: reliable performance, clean design, and fair pricing. No shortcuts. No overbranding. Just gear made to be used, not overpaid for.

We believe high-quality ski goggles and winter gear should be accessible to more riders not just a few.